It is not often that through selling a wine you get to make a difference to the world. We are honoured to sell 27SECONDS wine collection and support them to make a difference. 100% of their profits are donated to change, we all become part of the solution.
Somewhere in the world, every 27 seconds, a vulnerable person is trafficked or sold into slavery. Each time you buy a glass or bottle of their wine you’re helping provide things like trauma care, education and economic empowerment.
I’ll let Alana and Pete tell you their story.
It was a Christmas Eve in Kolkata, India when slavery becomes real to us. We were visiting friends who run Freeset, a business offering alternative employment to women in prostitution. Deciding to visit one of the women we had met, we took a shortcut through an alleyway. Standing to one side were a group of teenage girls who looked distinctly different. Asking why we were told they had been trafficked from Nepal and sold into prostitution. In that moment, the penny dropped. We had passed modern-day slaves.
The injustice of it hit us hard. No one should be sold for someone else’s profit. Most people think we left slavery in the previous century, but this couldn’t be further from the truth. There are more people in slavery today than ever before. 21 million is the conservative estimate – the Global Slavery Index suggests 40.3 million. Either way – 21 or 40.3 million – is far too many!
It was an issue we thought demanded our attention. But knowing how to respond was the difficult part. Pete is the vineyard manager for his family vineyard, Terrace Edge. Wine and slavery aren’t a natural fit.
That was until we had a ‘what if” moment. What if we created a wine, where 100% of the profits go towards helping end slavery?
We decided to call the wine ‘27seconds’ after a UNICEF statistic. They estimate 1.2 million children are sold into slavery every year. When you break that statistic down it works out to be one every 27 seconds.
Our goal is simple. Make good wine and sell lots of it, so that together we can make a difference.
Alanna & Pete
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